History of SMM

When it comes to using social media marketing for your business there are multiple things that you need to think about and we frequently get asked questions on the best strategies for social media marketing, management and optimisation.

The growth of social media has created a need for platforms to evolve with consumers demands for something new and entertaining. Over the years there have been many networks that have been slow to implement changes or unable to adapt their platform to demands of consumers.

On a daily basis we check our phones on average 150 times, here in #TheLab it is the first thing we do in the morning, the last thing we do at night and continually throughout the day, social media marketing is everywhere. Over the years there have been many social platforms that have successfully developed their brand to accommodate the needs of consumers, but of course where there are successes there are failures, and many platforms have failed to stay relevant in an ever changing climate.

Believe it or not social media did not start with Facebook, the idea of social media began in the early 1970’s as a result of aspects like e-mail, the first e-mail being sent in 1971. With the first solely social interaction site developing in 1997, Six Degrees.






Regards,
AxpandZ 
A to Z Digital Marketing Solutions
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